Web design is becoming a very popular occupation online with many people becoming freelance web designers. However, many of these people may have the basic knowledge of how to design a webpage, but they may not have the true skill or knowledge to earn a higher salary doing it.
Here are some things to consider in doing web design work that will keep you from missing out on golden opportunities to earn a good income designing websites:
How to run your web design business
If you are just starting out in the web design business, you need to be as knowledgeable as possible on the current trends, search engine algorithms, keywords, etc in the field of Internet marketing. You have to learn how to advertise yourself and start building up your reputation in order to keep getting the jobs you need to remain successful and make money.
This process needs to be done both online and offline in order to drum up the business you need and to help build up a portfolio for yourself. You can best do this offline by putting out ads in the local publications about your line of work and in using word of mouth from friends or satisfied customers. Tell everyone about your work and be sure to network and mention it to everyone you meet.
When it comes to advertising your business online, you need to create a blog or a Facebook or Twitter page or do all of the above to get some real exposure. If you don’t brainstorm and list yourself everywhere you can think of both on and offline, you are missing some opportunities that could turn into a future job.
Ways to drum up business
What about referrals? Have you ever been asked to refer a customer to someone that can help them with a related issue? For instance, if you are creating a website for a customer that plans to sell houses, maybe you could give them a referral to some people you know that want to sell their homes.
This sort of process works to gain the trust and respect of your own clients because you helped them to get more business. In return, they will likely recommend you to their friends and colleagues who may need a web designer. Don’t overlook this possibility!
Affiliate businesses can help get you more customers
You should also consider starting your own website and getting paid for affiliate marketing of products or services you sell from that website. This can get you more customers through these referrals.
Another form of this is called a kickback and it applies when a business pays someone for saying good things about their product or service. You can also consider doing this to help you to get referrals as well since you all will be helping each other.
Even if the leads you make off of these affiliate opportunities doesn’t end up converting into a sale for you, it could still bring you other business if they talk about you on their website. In this way you both help and strengthen each other’s business and both of you reap the possible rewards of more customers.
An affiliate business can earn you a good portion of your income depending on the product you are selling. While designing a website will take you days to complete and do a good job, you could potentially make a good income selling affiliate products in just a few hours if it is a good selling product or service.
Look for Work That Offers More Than Just Pay
Don’t give up on jobs that don’t pay cash. Some may still be a good choice because they will help you to be noticed or maybe they will give you a percentage instead of a straight fee. Or, it could open the door to other jobs through recommendations. Anything with the potential to generate future work is a possibility to be considered when taking on web design work.
All in all, a web designing job can be very interesting and can open the door to more than just a career in design; it can lead to other opportunities in the world of Internet marketing.
@JulianaPayson on Twitter is an associate at InMotion Hosting who works closely with web designers. Feel free to reach out to her on Twitter. InMotion Hosting are well known for there Web Hosting packages, including business class shared hosting, VPS virtual private servers and dedicated hosting cornerstoned by their US and Los Angeles based Tech support.