Two of the most recent social media networking success stories are Instagram and Pinterest. Originally, Instagram was only available to Apple consumers, but it was recently bought by Facebook and is now available for devices running the Android operating system and the site boasts over 50 million users. Pinterest launched in 2010, and is now the third most popular social media site in the United States. Both sites focus on sharing images and offer excellent online advertising and marketing opportunities for businesses.
How Instagram Works
Instagram is a combination photo editor and online photo album. Using the app, people are able to take photographs and use a variety of filters on them to make them appear more attractive or artistic. Once images are stored, they can then be shared with followers through the Instagram app or by sending the images to other social media sites like Facebook and Twitter.
Tips for Using Instagram
One of the most important things to remember when using Instagram is that interesting photos are a must. While the goal is to showcase your products, you should not simply post images of your product line. Instead, consider publishing images of your products in use or photos from product launches and events. It is important that images tell a story and give personality to your business.
It is also important for you to caption your photos because it will help people find them through searches, and it also gives a background story for your images. You should also be sure to put your company and product name in captions so that people are easily able to find you online. Instagram also uses hashtags in the same way that Twitter does, so be sure to use hashtags to sort all of your images. Additionally, make sure that you set up your Instagram feed to also post updates to your other social media sites because it will save you from having to create manual updates for all of your other profiles.
How Pinterest Works
Pinterest is a website that allows people to “pin” images that interest them from different websites. When an image is pinned, it creates a link to the site the image originated from. Users create themed “boards” that they use to categorize their pins. Some of the most popular types of pins are DIY, clothing, hairstyles and vacation destinations.
Tips for Using Pinterest
As with Instagram, simply pinning photos of your product line is not going to cut it. One of the reasons that Pinterest is so successful at driving traffic is because it is such as excellent viral marketing tool. When Pinterest users discover a pin that they find interesting, they can re-pin it on to one of their own boards. Therefore, the goal of businesses using Pinterest is not as much developing a large number of followers as it is creating media that is repinned a number of times. Some of the most successful images on the site have been re-pinned thousands of times.
Additionally, anyone can pin images from a website to Pinterest, so be sure that you are encouraging visitors to do so. There are a number of add-ons that put “Pin It” buttons at the bottom of blog posts which can automatically share media from your site to visitor’s boards. Doing this will ensure that your photos and website reach the maximum number of Pinterest users.
JR Olson writes on behalf of 522 Digital, a company who understands how to use Pinterest and Instagram to give their clients the best websites possible. Find more information here.
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