Until now, a lot of stress was laid on the use of right keywords and key phrases, in order to gain the search engine momentum; and even though Google updated its algorithms, namely Venice, Panda, Search Plus Your World etc, the importance held by keywords remained unaltered. However now the Google update algorithm is going to be moved to semantic search technology, something which will bring a brand new element in the whole game – the human element!
Understanding the semantic search!
Semantic basically means making a term much more meaningful and thoughtful. Up until now, Google blindly followed the keywords being placed in the searched query and promptly displayed the results.
However, starting from the day the feature of semantic searches is introduced, Google will dive in further to understand the real meaning behind the words being searched for. Google will try to understand the relationship between these words, rather than just going by the keywords and showing the results.
This means that Google will be intelligent enough to know that they’re is different from their and that New when used with York has a different connotation altogether.
If in case you are wondering what exactly led to this change, well the reason is Apple’s Siri. Because Siri gives importance to natural language over the keywords, Google had to come up with a solid answer. Google’s response to Siri, Google Assistant, that will be released later this year, makes use of the same technology.
Introduction of the Knowledge Graph
The Knowledge Graph will provide the ultimate support to the semantic search concept. Knowledge graph is the company providing information, which will answer all the possible queries that the users are searching for.
Not only would it result in better understanding of the searched information, the users will also receive a much more refined and relevant information, as against the link of several other websites to draw the information from.
It’s impact on SEO
It basically means that you would have to spend extra efforts while researching the keywords for your content. Earlier it was easy to manipulate the keywords, but not along with keywords, the entire context and meaning will gain prominence.
Basically, whenever a user performs the search, the primary reason is to get answer of a question, no matter how weirdly the question is being framed. Now, people looking for SEO would have to get deeper into research and understand the reason behind a particular search.
For instance, if someone has searched for Smoking, it may have various meanings, like:
Does smoking causes impotency?
Will smoking help me put of weight?
How do I quite smoking?
Quit Smoking Rehab Center
And so on. A particular keyword may reveal a wide range of meaning and in a semantic search world, the same must answer a particular question. It may be a cumbersome task to feature a particular keywork naturally in a content, but each time you get down to writing now, you would have to consider what the user may think (or ask) while typing a particular keyword.
You competition is now with Google itself!
With the availability of Knowledge Graph, Google shall no longer remain just a search engine giving you the links to various other websites that would answer the question. It will answer the question itself, and hence as for the search engine rankings and exposure, and online marketing campaign,, you are now not only competing with other companies, but with Google itself as well. Online Marketing Scotland Ltd. is a SEO company based in Glasgow. Visit our website http://www.onlinemarketingscotland.co.uk to know more about us.
So what do you feel about this latest feature? Are you ready to take on the impact of the same? Do you think it is more user-friendly? Share with us you opinion about the same, in the comments.