If you’re thinking about creating a new website for your business, you need to be careful that you don’t make the same old mistakes. You only have to spend a few minutes browsing through random websites to see that companies often get things wrong. Luckily, you’re going to get some tips today that should help you to avoid common errors. At the end of the day, the website you create will reflect your brand, and so you need to get it right. Failure to take our suggestions on-board could mean that you lose out on many sales and eventually crumble at the feet of your competitors.
Don’t design the website yourself
Designing a website yourself is never a good idea. Even if you have a background in web design, you need a fresh mind to look at your company and come up with the best solution. If you’re looking for Birmingham, Atlantic City or Sioux Falls web design agencies, you won’t have to search for long to find a suitable specialist. When all’s said and done, you want your site designed by people who spend their entire day perfecting their craft.
Don’t include too much information
While it is important that you provide some basic background information about your brand, you don’t want to publish too much. That is because long passages of text can make your site seem less appealing. Like it or not, internet users are pretty lazy, and they simply won’t bother to read anything over five hundred words in most instances. So, you need to be short and to the point. It is much better to focus on the functionality of your site. You want people to know how to make purchases within seconds of landing on your homepage.
Don’t use fancy colors and fonts
There is nothing wrong with using the same colors and fonts you place on all standard branded items. However, you need to use them sparingly on your website. Research shows that sites with white pages and black text tend to get better results. That is because potential customers or clients can easily read information without straining their eyes. Don’t make the mistake of trying to make your website stand out too much. It is always better to replicate the methods used by some of the world’s leading brands. Just take a look at Amazon to see how simplicity can work in your favor.
Don’t ignore our advice
Lastly, it’s vital that you don’t ignore the advice you’ve just read. Doing so could lead to a slump in sales, and it might decrease your traffic levels considerably. You only have to look at some of the top ten coolest websites ever made to see that our suggestions are backed by extensive research. There is nothing wrong with following the crowd. If you try to make your site too original, you could be taking a massive risk. Sure, it could pay off, but it might not.
With all those points in mind, you should be ready to start making arrangements for your new website. Just take a couple of hours to explain the nature of your company to designers, and they are sure to come up with something fantastic.